Seo Service Provider Fundamentals Explained
How To Measure the Impact of Your Site Migration What is a Site Migration? Site migrations could include a domain migration, subdomain to subfolder, consolidation of a site, or changing URLs within a folder. Jono Anderson wrote a great article covering how a site migration could be a variety of site changes, and how the term is generally misunderstood. For the purpose of this article, let’s consider a site migration to be any major change to your URL structure or page content. You have probably heard a lot about site migration checklists and redirect plans, and those are key to any migration. But, at the end of the day, you are changing something on your website in an attempt to meet your business goals, and that means you should be able to measure the impact. I use organic traffic and rankings as main KPIs for site migrations, but these may vary if there are other KPIs for your project. I am going to start with covering how to run a quick audit to understand you...